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 | Website OptimizationO'Reilly | 2008 | 367 pages | Andrew B. KingWebsite Optimization offers you the advice of leading experts in both online marketing and site performance techniques to help you maximize targeted traffic, rev up responsiveness, and increase sales. Tutorial for Developers, Intermediate and Advanced Level our price € 29,90 incl. VAT (€ 28,21 excl. VAT) — ISBN: 9780596515089 | 0596515081 |
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Delivery charges only € 1,95 (for orders over 20 euro within Nederland, below € 4,95) | ||||
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| In this book you'll learn how to improve your online marketing with effective paid & natural search engine visibility strategies, strengthened lead creation & conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness.
In this book for business and IT managers Andrew King has assembled experts in several key specialties to teach you: - Search engine optimization - addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category & tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings; - Pay-per-click optimization - including ad copywriting guidelines, setting profit-driven goals, calculating & optimizing bids, landing page optimization, and campaign management tips; - Optimizing conversion rates - increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions & slogans; - Web performance tuning - optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability; - Advanced tuning - including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic; - Web metrics - illustrating the best metrics & tools to gather details about visitors and measure web conversion & success rates. | ||
| category | computer books | ||
| our order code | 14724-A6 | ||
| title | Website Optimization | ||
| subject | website ontwerp | ||
| publisher | O'Reilly [REI ] | ||
| web site publisher | www.oreilly.com | ||
| ISBN-13 | 978-0-596-51508-9 | 9780596515089 | ||
| ISBN-10 | 0-596-51508-1 | 0596515081 | ||
| published in | 2008 | ||
| written by | Andrew B. King | ||
| this book covers | US versie | ||
| language | Engels US | ||
| number of pages | 367 | ||
| cover | softcover | ||
| Dutch distribution | Computercollectief BV | ||
| manufacturer code | 978-0-596-51508-9 | ||
| bar code | 9780596515089 |
| to detailed | compact overview | 94 more books about website ontwerp | ||
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